Trademarks and brand management blog articles - ABECSA

In today's dynamic business world, effective trademarks management is crucial to differentiate yourself and capture consumer loyalty. The first step in doing so is, of course, registering your brand.

Building a strong business identity

A well-defined and strategically managed brand identity can be the differentiator that propels a company to the forefront of its industry.

Trademarks fundamentals

Creating a successful business identity begins with a solid understanding of your core values and unique differentiators. This foundation is essential to consistently communicate your message across all platforms and customer touch points.

Adaptability and consistency in corporate image.

Consistency in presentation and flexibility to adapt to current trends are pillars in trademarks management. It is a delicate balance that requires maintaining the essence of your identity while adapting to changing consumer expectations.

Innovative strategies in commercial identity management

With the right strategies, you can build and maintain a presence that not only stands the test of time, but also thrives in the changing business landscape.

Your company's narrative

Developing a compelling narrative around your corporate image can increase emotional resonance and loyalty among your target audience. Stories that reflect authenticity and purpose are especially powerful in the digital age.

Using technology to improve trademarks

Digital technology offers unprecedented tools to analyze and improve the perception of your firm. From artificial intelligence to data analytics, there are a multitude of resources you can use to refine your brand strategy.

Emerging trends in brand presence

Managing your firm effectively in today's marketplace requires a combination of consistency, adaptability and a strategic approach to emerging trademarks.

Sustainability and Social Responsibility

A commitment to sustainability and social responsibility can significantly strengthen your presence in the marketplace. Today's consumers value companies that not only sell products or services, but also contribute positively to society and the environment.

The importance of digital marketing

In today's connected world, digital marketing is an essential part of trademarks management. Registering your domain and developing SEO content and social media strategies are fundamental to maintaining relevance and engagement with your audience.


Latest articles

INVALIDITY OF REGISTERED TRADEMARKS

INVALIDITY OF REGISTERED TRADEMARKS

Since the entry into force of the amendment to the Trademark Law 17/2001 processed through Royal Decree-Law 23/2018, the Spanish Patent and Trademark Office has been given the capacity to resolve in administrative proceedings some actions by which the invalidity of a previously registered trademark is directly requested. It enters into force on January 14, 2023, as determined by final provision 7 of the aforementioned Royal Decree-Law, incorporated as Additional Provision One of the aforementioned Trademark Law. In the past, these...

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EXPRESS REVOCATION AND TACIT REVOCATION OF REGISTERED TRADEMARKS

Express revocation and tacit revocation of registered trademarks

Since the entry into force of the amendment to the Trademark Law 17/2001 processed through the channel of Royal Decree-Law 23/2018, the Spanish Patent and Trademark Office has been given the ability to resolve administratively some procedures by which the revocation for lack of use of a previously registered trademark is instigated directly. It enters into force on January 14, 2023, as determined by final provision 7 of the aforementioned Royal Decree-Law, incorporated as Additional Provision One of the aforementioned...

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porque agente marcas

Top Benefits Why You Should Hire a Registered IP Attorney or Firm for Your Trademark Registration.

A trademark is an asset of great commercial value that serves, among other purposes, to identify your company, business or product in the market and to differentiate it from those of other competitors.Therefore, it is highly recommended, not to say necessary, to apply for the registration of the trademark you intend to use or are already using in order to obtain an exclusive right of use, so that, once it is registered, you can use that name or logo...

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brexit united kingdom impact european intellectual property rights trade marks patents designs
brexit united kingdom impact european intellectual property rights trade marks patents designs

Impact of the UK BREXIT on European Intellectual Property Rights

The United Kingdom (UK) and the European Union (EU), materialized its separation (BREXIT) on February 1st, 2020.The exit agreement signed by both parties established a transitional period extended until December 31st, 2020, during which the future relationship between the two territories were negotiated.Thus, in the field of industrial property, the changes and consequences after January 1st, 2021 will mainly be as follows: Patents (European Patents at the EPO) European Patents are not affected by Brexit, as the European Patent Convention is...

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